Hits Of The 70’s: Light Rock Volume 1

The Beat Chicago is where you find classic dance, R&B and great hits of the 70’s thru the 90’s.

While we lean very R&B, pop and classic R&B/dance, we’re not blind to the other great music radio never plays. That’s why we have this great feature for you to enjoy.

There’s enough stations playing rock n’ roll classics and the same 80’s songs from Bon Jovi, Journey, John Cougar, Elton John all day long and that’s all cool but, when you want something completely different?  When you want everything from Marvin Gaye, Earth, Wind & Fire, The Spinners to Stevie B, C+C Music Factory classic 80’s dance hits and more of the music that keeps you movin?  we’re it.

See, we’re all about the classics too…. Classic R&B and dance of the 60’s, 70’s, 80’s, 90’s, freestyle and more.  For us, it’s not about how old a song is, it’s about how good it is and these are as good as it gets.

Soft rock, light rock, soft hits, there’s all kinds of names for it. Today, many radio stations just don’t play much of it anymore. Why? Well, because the perception is that people who listen to the music are too old for what advertisers are looking for. That’s the truth. Ad agencies don’t really buy any radio station or groups of stations that appeal to demographics above the age of 55 because they believe those people are too set in their ways to really be swayed by any kind of marketing or advertising. Don’t shoot the messenger, that’s how they think, not us.

This is volume one of an ongoing series of 20 classics from the 70’s, classic soft rock hits that are timeless.

Visit our BACKSPIN section to go back in time to see and hear all the biggest news stories, sporting events, movies, TV shows of each year from 1970 thru 1999.

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