The Time, also known as Morris Day and the Time and The Original 7ven, is an American musical group that was created in Minneapolis.
Their work has been a part of the formation of the Minneapolis sound, featuring a mix of soul music and dance music with funk, rock n roll, and more.
While Alexander O’Neal was the original lead singer of the group, differences between he and Prince led to Morris Day taking over as lead singer-songwriter. The band members are known for having been close Prince associates, and are arguably the most successful artists who have worked with him, achieving particular popularity with R&B fans with tracks such as “Jerk Out” and their massive hit “Jungle Love” featured in the Award-winning 1984 movie, “Purple Rain.”
Band members Jimmy Jam and Terry Lewis are also long-time collaborators with Janet Jackson, producing all of her most successful albums. Jam and Lewis produced The SOS Band, Johnny Gill and many other R&B artists also. Morris Day had R&B hit “Oak Tree” and Jesse Johnson got R&B hit “Be Your Man” in 1985.